June 7, 2012

Self-Publishing Drives Market Growth

Bowker, the global leader in bibliographic information, released its annual report on U. S. print book publishing for 2011, compiled from its Books In Print database. Based on preliminary figures from U.S. publishers, the company is projecting that traditional print book output grew six percent in 2011, from 328,259 titles in 2010 to a projected 347,178 in 2011, driven almost exclusively by a strong self-publishing market.

That total represents the most significant expansion in more than four years for America’s traditional publishing sector, but removing self-publishing from the equation would show that the market is relatively flat from 2010.

“Transformation of our industry has brought on a time of rich innovation in the publishing models we now have today. What was once relegated to the outskirts of our industry—and even took on demeaning names like ‘vanity press’ is now not only a viable alternative but what is driving the title growth of our industry today,” said Kelly Gallagher, vice president, Bowker Market Research.

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