August 2, 2012

Magazines Boost Revenue in Publishing Market

Consumer magazines in the United States will put an end to four years of overall revenue declines in 2012, a new report projected.

Total revenue will edge up 0.1% as advertising increases 2% and consumer spending on circulation slips 2.5%, according to the annual Global Entertainment and Media Outlook from PricewaterhouseCoopers, which was released on Tuesday.

“There are now signs that the economy in both the United States and Canada is improving, and we expect an expanding economy to have a positive impact on print advertising in consumer magazines, which will continue to fare much better than print advertising in newspapers,” PricewaterhouseCoopers wrote in its report, which was composed before last Friday’s discouraging jobs report. “Consumer magazines benefit more from an expanding economy than do newspapers, whose classified advertising — which would benefit from economic growth — is migrating to the internet.”


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