March 27, 2013


Two Sides US, an initiative focused on the responsible production and use of paper, has been hard at work to dispel rumors and myths regarding environmental impacts of paper. Self-interested groups such as Google have joined the Paperless 2013 initiative which, in recent years, has contributed to negative–and often misguided–environmental claims regarding paper use. These efforts include plugging Paperless 2013′s main tagline: “Save trees.”   As we at Paper Chase have previously reported, however, these claims are overtly misleading and ignore the fact that e-media, too, has environmental impacts. Additionally, the Two Sides initiative, which is bolstered by companies in the Graphic Communications Value Chain including forestry, pulp, paper, inks and chemicals, pre press, press, finishing, publishing and printing, reminds us that “20% of US adults and 20% of UK households do not have access to the Internet.  In fact, 45% of Americans over the age of 65 don’t own a computer.” Two Sides maintains that these Paperless supporters should actually enable a choice of outputs in order to truly consider their customers’ preferences.   The Two Sides US initiative has been successful in garnering support via social media, and has even achieved its goal of reaching out to Google and the Paperless 2013 coalition (via an open letter), both groups removed misleading environmental claims from their websites and even altered the Paperless 2013 tagline.   More information can be found here.

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